As Anthony Joshua sits in his Dubai palace hotel room tonight, he sits on the verge of global stardom in 2017. 2 wins in 2017 will promote AJ to superstar status. A loss will send this crushing down.
At the moment AJ is producing:
· Enormous gates & PPV revenue in the UK.
· He has signed multi million $ sponsorship deals (similar to those of Canelo).
· Showtime has signed AJ to a multi fight deal, however we are led to believe HBO will also be bidding on Klitschko vs Anthony Joshua broadcast rights.
· He is the fastest growing cash cow in the game.
· AJ brings a very large female audience in support, not seen since the days of Oscar De La Hoya.
First Task: AJ takes on Wlad on the 29th of April at Wembley. Wlad will be 41 by the time he enters the ring and he would have had 18 months of inactivity. Anthony Joshua should get the task done. However this is a very DANGEROUS fight. No one is sure how much Wlad has left. Or how good Tyson Fury was in his win over Wlad, in which Fury's movement totally nullified the former unified champs offense.
Task #2: If AJ clinically beats Wladimir which is very possible, he becomes the legitimate #1 HW instantly. AJ will be at a crossroads. He will have to fight his IBF mandatory in Pulev, or he will delay that by unifying with Wilder. Unifications over rule mandatories. The smart money is on another unification bout with Wilder. The Wilder bout brings AJ HUGE Money & a total breakthrough into the lucrative US market. If he gets through Wilder AJ will be a global superstar.
Provided AJ wins these two bouts he would be at the stage where he is breaking records in the UK with gate & PPV for his return fights. Those fights could include record breaking fights with Tyson Fury & David Haye. History will be written. AJ would also be close to PPV status in the USA. The Wilder fight will be enormous in how it plays out & how AJ potentially wins. A destructive knockout over Wilder would be seriously impressive & the American fight fans will take notice.
A loss in either bout brings AJ back to where he is now. A huge UK star. He won’t be able to breakthrough into the US market, if he loses any of these two bouts. But two wins & he’s right there to make history in future bouts.
2017 will prove to be the breakout year for a global superstar or a tough year for a UK star who wasn't able to crack the UK PPV market.